Deli Direct is a longstanding, family-run business specializing in gourmet-quality deli meats, cheeses, sausages, and gift baskets.

From establishing brand direction to designing graphics for a delivery truck, the goal was to create an identity that felt fresh, approachable, and trusted by customers. The logo draws inspiration from the nostalgic charm of a classic ma-and-pa deli shop, blended with the camaraderie and spirit of a sports team. This concept bridges the past with a modern twist, evoking both authenticity and vibrancy.

To further enhance the brand's uniqueness, a custom font was designed exclusively for Deli Direct, adding a distinctive and timeless touch to the overall identity.