During my four years as Art Director at LeafLink, I implemented a robust project management system using Asana, ensuring streamlined workflows and clear communication across teams. I also developed and maintained an efficient file storage system to keep projects and designs organized and easily accessible. In addition to leading weekly creative team meetings, I took the lead in updating and evolving LeafLink’s brand identity.

As part of the rebranding effort, we aimed to modernize the brand and infuse it with confident, fresh energy. Drawing inspiration from our logo, I introduced dynamic shapes and patterns that added a playful yet professional touch, redefining LeafLink's visual language and creating a cohesive and contemporary brand aesthetic.