1
2
3
4
Graphic Design & Art Direction
Graphic Design & Art Direction
PupPack is a LA based brand founded by Josh Zemel. Josh struggled finding a dog carrying backpack that was made well, had a nice design and branding. That's when we decided to collaborate- Josh is the mastermind behind the structure and look of the bag and I created the logo, with branding to come.
The brand identity is a huge part of this project. We wanted colors, look and feel to be fun and diverse. The colors, and feel are playful just like your cute pup.